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Impact on Designers

Impact of rationalist approach on designers allows designers to follow a repeatable process with predictable outcomes that are measurable. This approach allows designers to successfully deliver an outcome that meets physical objectives. Phenomenological approach values tools such as contextual inquiry and observation to allow design to explore novel designs, for a positive impact on wellbeing that are intrinsic values rather than metic values. Design practice weighted toward rationalist philosophy will result in less innovative and novel outcomes therefore the result will be less creative. 

Affects of Rationalist and Phenological Approach to Graphic Design Practice

With a better understanding of the difference between the two philosophies it is possible to identify where it exists in many areas. For graphic designers following a rigorous process and brief, with strict time constraints and relying heavily on technology to achieve results in a timely fashion leads to reliance on design assets and design templates. This is a more rationalist approach and can lead to less original and innovative solutions. This is similar to when architecture saw the introduction of computers and software, there was more repetitive use of certain features available in the software. Design more sensitive to human experience are areas such as product design, ensuring the design enhances the experience through consultation with carefully selected users and collecting feedback through field studies, contextual inquiry and observations. In conclusion both styles of design practices suit different purposes a more functional approach can work for way finding design for example where the design serves a definite purpose and doesn't need to be as innovative.